Products in corporate life
DOI:
https://doi.org/10.35319/axby4c91Keywords:
Product, Brand manager, Product theory, StrategyAbstract
Many brand managers rightly view the product as the core of their responsibilities, since it is essential to managing their duties. However, the text encourages a broader theoretical approach to the product, one that goes beyond its physical and tangible limitations. It suggests that brand managers should consider strategic aspects such as product life cycle, pricing, market segmentation, and distribution. Ultimately, the product should be understood not only as a physical entity but as an essence, beyond its material being.
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References
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