No. 44 (2019): Revista Perspectivas N° 44

This issue presents relevant research in business sciences, covering areas such as organization, marketing, and production. The first article proposes a scale to measure organizational learning capacity in the large-scale mining industry of Antofagasta. The second study analyzes the impact of in-game advertising on video game consumers in Cochabamba through an experimental approach. The third article examines the factors that motivate users to join virtual brand communities, highlighting the search for information and brand affinity with Apple. The fourth article presents a survival strategy for a manufacturing company, based on the development of intellectual capital and organizational culture. Finally, the last study investigates the introduction of sulfur-free sugar in the Cochabamba market, evaluating consumer perception and marketing strategies for its positioning.