No. 32 (2013): Revista Perspectivas N° 32

This issue addresses topics related to consumer behavior, education, and the knowledge society. It analyzes the behavior of OMO Multiactivo consumers in Cochabamba through statistical studies. Consumer perceptions of quinoa are studied, and a positioning strategy is proposed to promote its consumption. Market preferences for fresh heart of palm in Cochabamba are also examined using qualitative and quantitative methodologies. Another article investigates the influence of state economic policies on potato production in Bolivia between 1974 and 1993, concluding that these policies negatively affected the traditional agricultural sector. Finally, the issue reflects on the knowledge society and its impact on education, highlighting its limitations in solving global problems.