Archives

  • Revista Perspectivas N° 55

    Perspectivas Journal N° 55
    No. 55 (2025)

    This issue of Revista Perspectivas brings together interdisciplinary research on marketing, entrepreneurship, economics, and finance. It analyzes service evaluation in sports centers in Cochabamba, women's empowerment through family and institutional networks, entrepreneurial barriers for university women in Santa Cruz, the contrast in economic development between Argentina and South Korea (1957–2017), and the importance of financial management control in public universities. Using rigorous methodologies, the studies address current issues and offer practical and theoretical proposals to improve service quality, strengthen gender-focused entrepreneurship, understand divergent economic trajectories, and optimize university management.

  • Revista Perspectivas N° 54

    Perspectivas Journal no. 54
    No. 54 (2024)

    This issue of the Revista Perspectivas includes research articles relevant to economic and business sciences, covering topics such as marketing, finance, economics, exports, taxation, and macroeconomics. The first article analyzes how the growth of private universities in Bolivia requires strategies to enhance students' perceived value, highlighting image and perceived quality as key factors. The second explores the impact of finance on business success in Ecuador, emphasizing the importance of social and cultural factors. The third examines the relationship between economic freedom, growth, and inequality, showing that appropriate policies can balance development and equity. The fourth identifies that quinoa exports in Bolivia have been driven by the expansion of agricultural land and international prices. The fifth analyzes how tax compliance improves the liquidity of construction companies in Cusco, with a strong positive correlation. Finally, the sixth article warns about Bolivia’s economic crisis due to declining international reserves, indicating that excessive public spending and a trade deficit are the main causes, and proposes austerity measures and export promotion as potential solutions.

  • Revista Perspectivas N° 53
    No. 53 (2024)

    This edition presents relevant research in finance, marketing, macroeconomics, innovation, and economic history. The current situation of stock exchanges in Latin America is analyzed, identifying challenges and growth opportunities. The factors influencing young adults in Cochabamba to purchase eco-friendly products are also studied, highlighting attitudes toward green brands and eco-labeling. Another article examines the transmission mechanisms of monetary policy and their impact on price stability. The positioning of broaster chicken brands in Cochabamba is investigated, identifying consumer perceptions and the ideal brand. Additionally, the importance of statistics in sports training in Bolivia is addressed, revealing deficiencies in its application and its relationship with poor performance in international competitions. Finally, the impact of the 1874 Exvinculación Law on the highland areas of Tapacarí is analyzed, partially reconstructing its effects on land ownership.

  • Revista Perspectivas N° 52
    No. 52 (2023)

    This edition covers key topics in leadership, public finance, international economics, marketing, and economic policy. Adaptive leadership in times of pandemic and its role in crisis management is analyzed. Another study examines the relationship between tax revenue, GDP, and private investment in Ecuador from 2000 to 2021, highlighting a long-term connection between these variables. The evolution of Official Development Assistance and its impact on developing countries after the pandemic is critically reviewed. The factors influencing the adoption of mobile banking are also studied, emphasizing the importance of social influence and hedonic motivation. Finally, the effect of the fiscal deficit on the real exchange rate in Argentina is analyzed, concluding that tax reductions improve the exchange rate, while increased public spending deteriorates it, especially when allocated to consumption.

  • Revista Perspectivas N° 51
    No. 51 (2023)

    This edition presents research on economics, marketing, job satisfaction, and income distribution. The agricultural sector in Bolivia and Cochabamba between 1987 and 1991 is analyzed, highlighting the effects of Supreme Decree 21060 and the New Economic Policy on rural areas. A study on digital marketing evaluates its impact on women's clothing purchase decisions on social media, identifying ease of use and perceived usefulness as key factors. Another article examines the relationship between job satisfaction and productivity in the banking system of Tarija, based on organizational management theories. The dynamics of income distribution in Bolivia and its main departments in 2005, 2017, and 2020 are also addressed, emphasizing the effects of economic inequality. Finally, the factors influencing customer satisfaction in Cochabamba’s main shopping centers are identified using statistical and structural analysis models.

  • Revista Perspectivas N° 50
    No. 50 (2022)

    This edition presents research on branding, digital communication, income distribution, the stock market, and service quality. The importance of brand equity in universities in Cochabamba is analyzed, highlighting loyalty as the most relevant factor. Another study proposes a digital communication model to strengthen the presence and impact of nonprofit organizations such as Habitat for Humanity Bolivia. The relationship between education and income inequality in Bolivia from 1989 to 2019 is also examined, concluding that educational inequality is the main factor of inequity. A historical analysis of the Santa Cruz Stock Exchange is included, addressing its evolution and the regulatory effects that led to its dissolution in 2005. Finally, the perception of SMEs in the province of El Oro regarding the quality of Ecuadorian banking services is studied, revealing that accessibility, financial knowledge, and customer service are key determinants in service evaluation.

  • Revista Perspectivas N° 49
    No. 49 (2022)

    This issue presents relevant research in the field of economic and business sciences, addressing topics such as loyalty and trust in private universities, the influence of central bank decisions on SMEs, female entrepreneurship in informal businesses, customer experience in digital banking, and the impact of tax compliance costs on medium-sized business investment. Through these articles, key factors affecting business performance are explored, from customer relationships to tax costs, providing valuable insights for professionals and academics in the sector.