No. 35 (2015): Revista Perspectivas N° 35

In this issue, articles address key topics in economic and business sciences. The first article analyzes the essential characteristics for transformative leadership, proposing a three-dimensional leadership model. The second article examines how exchange rate fluctuations impact the competitiveness of Bolivian exports, with a focus on the textile sector. The next study determines the value of the company Automundo Bolivia S.R.L. using two valuation methods, revealing a positive performance trend. Additionally, an analysis of family life from a management perspective is presented, focusing on planning and organization in Tarija’s families. Subsequently, the implementation of a Balanced Scorecard is proposed for the Yanapanakuna farm in Aiquile to enhance its strategic management. Finally, an article explores the concept of Big-Data Marketing, highlighting its relevance in current business and marketing strategies