No. 45 (2020): Revista Perspectivas N° 45

This issue presents key research in areas such as market intelligence, digital marketing, finance, organizational analysis, and accounting. The first article explores the influence of student satisfaction indicators on university quality of life in Cochabamba, highlighting teaching quality and academic reputation as the most influential variables. The second article discusses the importance of a well-managed online presence for businesses, detailing digital marketing tools and SEO and SEM strategies to improve search engine rankings. The third article calculates the beta coefficient for companies listed on the Bolivian Stock Exchange, proposing recommended methods for both listed and non-listed companies. The fourth article analyzes the relationship between work-family balance, good labor practices, organizational commitment, and other variables in a healthcare center. Finally, the last article focuses on accounting and the role of basic financial statements, proposing accounting solutions to enhance the clarity and accuracy of financial information.