No. 50 (2022): Revista Perspectivas N° 50

This edition presents research on branding, digital communication, income distribution, the stock market, and service quality. The importance of brand equity in universities in Cochabamba is analyzed, highlighting loyalty as the most relevant factor. Another study proposes a digital communication model to strengthen the presence and impact of nonprofit organizations such as Habitat for Humanity Bolivia. The relationship between education and income inequality in Bolivia from 1989 to 2019 is also examined, concluding that educational inequality is the main factor of inequity. A historical analysis of the Santa Cruz Stock Exchange is included, addressing its evolution and the regulatory effects that led to its dissolution in 2005. Finally, the perception of SMEs in the province of El Oro regarding the quality of Ecuadorian banking services is studied, revealing that accessibility, financial knowledge, and customer service are key determinants in service evaluation.