No. 34 (2014): Revista Perspectivas N° 34

This issue addresses key topics in economics and business management in Bolivia. It analyzes the plural economy and its implementation challenges in the country, emphasizing the functionalization and management of the economic model. The impact of motivation policies on human resources at the Cooperativa de Telecomunicaciones Oruro Ltda. is examined, identifying key factors for job satisfaction. A solution is presented to improve the accounting and financial management of the microenterprise Yanapanakuna through a cost system aligned with accounting regulations. The relationship between happiness and variables such as education, income, wealth, and security in Latin America is investigated, concluding that traditional determinants have a low correlation with subjective satisfaction. Finally, the service quality of the advertising company Ayuda Experto is measured using the Servqual model, evaluating customer perceptions in key dimensions such as reliability, security, and empathy.