Auditory neuromarketing
DOI:
https://doi.org/10.35319/abvd3d52Keywords:
Globalization, Demanding consumer, Customer loyaltyAbstract
In the era of globalization, it can be observed that not only companies are globalized, but customers are as well, making them increasingly demanding and making it more difficult to win them over. Therefore, companies must know their customers very well if they want to succeed in the struggle to earn customer loyalty. Their main concern is to focus on finding ways to influence people to respond favorably to the offers they present in the market. One of the ways to capture customer attention is through auditory marketing, where it is observed how the human voice and music can influence consumer behavior.
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References
López Royo: “Física General”, Catedrático de las Facultad de Física, Universidad de las Palmas, Islas Canarias
Sergio A. R. Gutiérrez Morales y Víctor Smith-Agreda: “Biomedicina: Fundamentos, Practica Clínica e Investigación”, Mandala, 2001
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