Presentation

Abstract

This issue of Revista Perspectivas features current and relevant research in the fields of economics and business, addressing topics such as marketing, consumer behavior, branding, and innovation. The first article analyzes the factors that influence socially responsible consumer behavior in Bolivia, finding significant relationships with affective commitment and perceived consumer effectiveness. The second article examines the factors that impact virtual learning among university students, revealing that behavioral control and perceived usefulness have a positive effect. The third article identifies that when purchasing snacks, consumers value visual attributes such as brand, label, and packaging the most. The fourth article highlights the importance of experiential value in the restaurant industry as a source of competitive advantage, emphasizing the role of the physical environment in customer perception. Finally, the fifth article explores the evolution of the concept of innovation in business management, showing a shift from a company-centered to a consumer-centered focus, leading to co-creation of value between both parties.