Scientific methodology for conducting marketing research and quantitative social research
DOI:
https://doi.org/10.35319/3vr4a870Keywords:
Market research, Social research, MarketingAbstract
Currently, in Bolivia, many undergraduate and graduate students experience theoretical and methodological limitations to perform marketing or quantitative social research. In this sense, Bolivian students use methodological books or articles, which are characterized by the absence of practical suggestions or an international scientific perspective. As a consequence, research originated in Bolivia is often not considered for international publication because it does not meet theoretical and/or methodological standards required by international scientific journals. Our article shows a collection of experiences on theoretical and methodological aspects of conducting marketing and quantitative social research. By no means our article claims to cover all the theoretical and practical aspects of conducting marketing or quantitative social research. Instead, despite its limitations, our article seeks to contribute to the theoretical and methodological gaps that currently exist in Bolivian marketing and quantitative social research.
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