No. 31 (2013): Revista Perspectivas N° 31

This issue addresses topics related to the labor market, marketing, business management, and economics. It analyzes the labor market integration of UCB graduates, highlighting that most find employment without major difficulties. The applicability of relationship marketing in Cochabamba’s pharmaceutical industry is studied, emphasizing the importance of market knowledge and strategic planning. Another article presents a management model for family businesses, distinguishing between family, business, and ownership systems. Economic models in Bolivia are also examined, pointing out the alternation between statist and market-oriented approaches in different periods. Finally, a critique of the excessive accumulation of International Reserves is presented, arguing that it has led to regressive income redistribution and an overvaluation of the exchange rate.