No. 42 (2018): Revista Perspectivas N° 42

This issue presents key research in finance, marketing, production, and international trade. It analyzes the evolution of the Bolivian stock market and an automated model to improve its profitability, the relationship between personality and brand, and financing strategies for SMEs through the Bolivian Stock Exchange. Additionally, it examines the factors affecting labor productivity in Guayaquil, the methodological challenges of research in Bolivia, and the influence of gender, age, and nationality on trust and purchasing behavior in online tourism services.