Presentation

Abstract

This issue of Revista Perspectivas addresses key topics in market intelligence, digital marketing, finance, organizational analysis, and accounting. The first article analyzes how student satisfaction indicators influence the quality of university life in three private universities in Cochabamba. The second highlights the importance of an effective online presence for businesses and classifies digital marketing tools. The third estimates the beta coefficient for companies listed on the Bolivian Stock Exchange, providing recommended methods. The fourth investigates how work-family balance and good labor practices affect organizational commitment in a health center. Finally, the fifth article questions the accuracy of certain accounting concepts in financial statements and proposes solutions to improve informational clarity.