Innovation, a theme along the paths of management theory
DOI:
https://doi.org/10.35319/n1q66967Keywords:
Administration, Innovation, CompanyAbstract
The purpose of the article is to explore the concept of innovation in business administration in the works of authors who are recognized for their theories, in their different works published in a given period of time, from 1980 to 2012. Each author incorporates a conceptual idea, a different concept of innovation. This difference in approach allows building a theoretical path of innovation in business management. All are relevant even if they are from the beginning as well as the end of the determined path, that is, 2012. An evolution can be seen in the approach from the company to the consumer or to the market, to the consumer to the company, co-creating the value between these two groups, promoting value for an individually considered customer. Innovation builds the future that companies have to go through in the years to come.
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