Presentation

Abstract

This issue of Revista Perspectivas brings together highly relevant research in the fields of economic and business sciences, addressing topics such as brand equity in universities in Cochabamba, the importance of digital communication to strengthen the presence of nonprofit organizations, the relationship between educational inequality and income inequity in Bolivia, the history and dissolution of the Santa Cruz Stock Exchange, and the perception of SMEs in El Oro regarding the quality of service provided by Ecuadorian banks. The articles present rigorous analyses through theoretical models, archival research, and field surveys, offering proposals to improve brand management, institutional communication, public education policies, and the quality of financial services.