Presentation

Abstract

This issue of the Revista Perspectivas presents research in finance, marketing, production, and international trade. The first article proposes an automated model to simulate returns in the buying and selling of stocks in the Bolivian stock market, highlighting the market’s complexity and the need for ongoing training. The second study validates a scale to measure brand personality, based on Aaker’s (1997) model, using psychometric indicators. The third article suggests an alternative financing strategy for SMEs in Cochabamba through the issuance of Securities in the Bolivian Stock Exchange. The fourth study identifies psychological and psychosocial factors affecting labor productivity in companies in Guayaquil. The fifth article compiles methodological experiences to improve the quality of scientific research in Bolivia, and the last study analyzes how gender, age, and nationality influence trust and attitudes toward online tourism purchases among South American tourists in Cochabamba.