Presentation

Abstract

This issue of Revista Perspectivas presents significant essays in the fields of economics and business, covering topics such as planning, consumer behavior, project management, organizational communication, economics, and resource allocation efficiency. It analyzes classical planning tools like Gantt charts and the PERT-CPM theory, as well as the behavior of social media users from a multidimensional perspective. A prioritization model is proposed to improve public investment execution, and reflections are offered on the role of internal and intracommunication in organizations. The issue also explores the risks of global financial instability, applies Data Envelopment Analysis to assess the efficiency of rural municipalities, and critiques the theoretical foundations of demand analysis in marketing. Lastly, it examines the features and effectiveness of product placement as a commercial communication strategy.