Presentation

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DOI:

https://doi.org/10.35319/58yn2144

Abstract

This edition of Revista Perspectivas presents key research in economic and business sciences, including methodologies to measure efficiency in universities, the low financial literacy in Bolivia and the proposal to integrate it into education, a model to estimate the beta coefficient in the Bolivian banking system, an analysis of brand value in Colombian industrial marketing, and a study on different views of endogenous development in Latin America, highlighting the importance of adapting policies to territorial capacities to achieve effective development.

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Author Biography

  • Osvaldo Walter Gutiérrez Andrade, Universidad Católica Boliviana

    Doctor in Economic Sciences and member of the academic staff at Universidad Católica Boliviana “San Pablo”, Regional Academic Unit Cochabamba.

Presentation

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Published

2016-05-30

Issue

No. 37 (2016): Revista Perspectivas N° 37

Section

Presentación

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Copyright (c) 2016 Revista Perspectivas

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

La Revista Perspectivas de la Universidad Católica Boliviana, es una revista de acceso abierto, por lo tanto, es de libre acceso en su integridad. Está permitida su lectura, búsqueda, descarga, distribución y reutilización legal en cualquier tipo de soporte únicamente para fines no comerciales, siempre y cuando la obra sea debidamente citada.

How to Cite

Presentation. (2016). Revista Perspectivas, 37, 5-6. https://doi.org/10.35319/58yn2144

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