Presentacíón

Abstract

This issue of Revista Perspectivas features articles of great relevance and timeliness in the fields of economics and business sciences, addressing topics such as leadership, economics, finance, management, accounting, and marketing. It begins with Dr. Rafael Terrazas P., who analyzes the traits leaders need to drive positive and transformative influence, introducing a three-dimensional leadership model. Mgr. Carlos Bernal A. discusses how exchange rate fluctuations and other macroeconomic variables affect the competitiveness of Bolivian exports, focusing on the textile sector. Lic. Rodrigo Ponce P. evaluates the value of Automundo Bolivia S.R.L. using discounted cash flow and balance sheet methods. Lic. Sally Gallardo C. explores family life in Tarija through the lens of planning and organization, key administrative components. Lic. Giovanni Pirovano C. highlights the need for strategic management in agribusiness, proposing a Balanced Scorecard for the Yanapanakuna farm in Aiquile. Lastly, Lic. Samuel Goyzueta R. examines the rise of Business Analytics and Big Data in marketing, presenting "Big-Data Marketing" as a powerful tool to understand and engage with customers more precisely.