No. 47 (2021): Revista Perspectivas N° 47

This issue includes a series of highly relevant research articles in the areas of marketing, behavioral control, branding, customer perception, and innovation. The first article examines socially responsible consumer behavior in Bolivia, identifying factors such as affective commitment and perceived efficacy as key determinants. The second study explores the factors impacting virtual learning at the Universidad Católica Boliviana, highlighting perceived usefulness and behavioral control as positive influences, while attitude has a negative impact. The third article analyzes consumer preferences in the snack sector, identifying attributes such as brand, labeling, and packaging as the most valued. The fourth article delves into the importance of experiential value in the restaurant industry, emphasizing how the physical environment and innovations affect customer perceptions. Finally, the fifth article explores the concept of innovation in business management, showcasing its evolution from a company-centered approach to a co-creation model of value between the company and the consumer. These articles provide a comprehensive view of key topics in the business and economic fields, offering valuable insights for academics and professionals in the sector.