No. 53 (2024): Revista Perspectivas N° 53

This edition presents relevant research in finance, marketing, macroeconomics, innovation, and economic history. The current situation of stock exchanges in Latin America is analyzed, identifying challenges and growth opportunities. The factors influencing young adults in Cochabamba to purchase eco-friendly products are also studied, highlighting attitudes toward green brands and eco-labeling. Another article examines the transmission mechanisms of monetary policy and their impact on price stability. The positioning of broaster chicken brands in Cochabamba is investigated, identifying consumer perceptions and the ideal brand. Additionally, the importance of statistics in sports training in Bolivia is addressed, revealing deficiencies in its application and its relationship with poor performance in international competitions. Finally, the impact of the 1874 Exvinculación Law on the highland areas of Tapacarí is analyzed, partially reconstructing its effects on land ownership.