No. 51 (2023): Revista Perspectivas N° 51

This edition presents research on economics, marketing, job satisfaction, and income distribution. The agricultural sector in Bolivia and Cochabamba between 1987 and 1991 is analyzed, highlighting the effects of Supreme Decree 21060 and the New Economic Policy on rural areas. A study on digital marketing evaluates its impact on women's clothing purchase decisions on social media, identifying ease of use and perceived usefulness as key factors. Another article examines the relationship between job satisfaction and productivity in the banking system of Tarija, based on organizational management theories. The dynamics of income distribution in Bolivia and its main departments in 2005, 2017, and 2020 are also addressed, emphasizing the effects of economic inequality. Finally, the factors influencing customer satisfaction in Cochabamba’s main shopping centers are identified using statistical and structural analysis models.