No. 25 (2010): Revista Perspectivas N° 25

This issue presents essays on marketing, economics, ethics, management, strategy, demography, and development. Topics include the impact of neuromarketing on consumer decision-making, market orientation and its application in service companies, and the mixed economy as a system combining elements of capitalism and socialism. It also analyzes Bolivia’s trade balance in 2009, the construction of a professional ethical model, industrial safety as a competitiveness factor, and the role of human resources in business mergers. Additionally, it discusses organizational strategies, R&D project management, decision-making through mathematical models, the reproductive behavior of Bolivian women, and the impact of microenterprises on economic development.