No. 37 (2016): Revista Perspectivas N° 37

This issue presents key articles in the field of economic and business sciences, addressing highly relevant topics. It begins with a study on measuring efficiency in universities, using a methodology that includes technical-productive constraints to improve the evaluation of the higher education sector. Next, it analyzes the low level of financial literacy in Bolivia, suggesting the incorporation of financial education into school curricula to reduce gaps. The issue also covers risk-return measurement in Bolivia's banking financial system, proposing an approach model to the beta coefficient. In the field of industrial marketing, the components of brand value in Colombia’s metalworking sector are explored, highlighting perceived quality and brand associations as key factors. Finally, endogenous development in Latin America is analyzed, identifying that applied development models must enhance local territorial capacities to be effective.