No. 23 (2009): Revista Perspectivas N° 23

This edition brings together essays on economics, finance, management, and marketing. It analyzes economic models and their impact on development, growth, and polarization in Bolivia, global warming and biofuels, as well as strategic financial management. It also examines efficiency wages and their effect on the labor market, the Balanced Scorecard as a business planning tool, the educational context in Sacaba, systemic thinking in organizational management, and the evolution of human resource management. Finally, it explores urban marketing strategies and the application of internal marketing in companies.