No. 24 (2009): Revista Perspectivas N° 24

This issue presents essays on economics, marketing, projects, management, and public policies. Topics include global economic transformation, the impact of paradigms on economic policy, and financial transparency in public entities. It also analyzes Bolivia’s challenge in natural gas production and export, organizational commitment in the business sector, and auditory marketing as a tool to influence consumers. Other essays explore the importance of the internet in commercial management, project planning and management, organizational structure, and the role of executives. Additionally, ethics and the fight against corruption in both the public and private sectors are discussed, along with fraud detection in financial audits.