No. 54 (2024): Perspectivas Journal no. 54

This issue of the Revista Perspectivas includes research articles relevant to economic and business sciences, covering topics such as marketing, finance, economics, exports, taxation, and macroeconomics. The first article analyzes how the growth of private universities in Bolivia requires strategies to enhance students' perceived value, highlighting image and perceived quality as key factors. The second explores the impact of finance on business success in Ecuador, emphasizing the importance of social and cultural factors. The third examines the relationship between economic freedom, growth, and inequality, showing that appropriate policies can balance development and equity. The fourth identifies that quinoa exports in Bolivia have been driven by the expansion of agricultural land and international prices. The fifth analyzes how tax compliance improves the liquidity of construction companies in Cusco, with a strong positive correlation. Finally, the sixth article warns about Bolivia’s economic crisis due to declining international reserves, indicating that excessive public spending and a trade deficit are the main causes, and proposes austerity measures and export promotion as potential solutions.