Archives - Page 2

  • Revista Perspectivas N° 30
    No. 30 (2012)

    This issue brings together high-impact studies in economic and business sciences, covering key areas such as taxation, economic development, marketing, and business management. It analyzes the issue of pollution in Santa Cruz de la Sierra and the feasibility of a Municipal Vehicle Pollution Tax as a dual mechanism for environmental mitigation and tax revenue optimization. In the field of local economic development, the strategic role of local actors in Peru, Chile, and Bolivia is examined, emphasizing the interrelation between participation, integration, and territorial growth. From a market management perspective, a study on the competitiveness of the Union of Beekeepers of the Cochabamba Tropics is presented, assessing its institutional alignment with the strategic marketing approach. In the tax domain, the modernization of the Bolivian Tax Administration since 2005 is reviewed, identifying distortions in tax allocation and proposing a reassessment based on sectoral and departmental GDP coefficients. Finally, the digital skills gap in the adult population is addressed through a specialized certification proposal that integrates sectoral diagnosis, market analysis, operational planning, and financial evaluation with sensitivity scenarios.

  • Revista Perspectivas N° 29
    No. 29 (2012)

    This edition presents relevant research in marketing, economics, projects, and taxation. It includes a study on housing demand in Tarija, based on quantitative analysis and multivariate regression. Child labor in Bolivia and Cochabamba is also addressed, highlighting its invisibility in the labor market and proposing a typology at the national and regional levels. In the field of operations research, the application of mathematical programming in project location is explored through advanced algorithms. Additionally, the relationship between market orientation and innovation in the Bolivian pharmaceutical industry is analyzed using multivariate statistical models. Finally, labor market theories from Adam Smith to the present are reviewed, evaluating wage rigidity, the role of institutions, and the impact of business management on wage determination and employment.

  • Revista Perspectivas N° 28
    No. 28 (2011)

    This issue presents relevant essays on planning, consumer behavior, projects, organizational communication, economics, and resource allocation. It covers fundamental concepts and tools for organizational planning through PERT-CPM theory and Gantt charts. Facebook user behavior is analyzed based on sociodemographic and cognitive variables. A multi-criteria model is proposed to prioritize public investment projects in SEMAPA, addressing low investment execution. Internal communication in organizations is examined, highlighting its impact on transparency and efficiency. The financial instability in the U.S., its effect on the global monetary system, and the dollar standard crisis are analyzed. The Data Envelopment Analysis method is applied to assess the efficiency of resource allocation in rural municipalities of Potosí. Market demand is studied from a marketing perspective, emphasizing theoretical weaknesses and the need for a solid analytical framework. Finally, product placement is investigated as an innovative advertising communication strategy and its impact on brand message effectiveness.

  • Revista Perspectivas N° 27
    No. 27 (2011)

    This issue covers research on finance, projects, marketing, human resources, international trade, and economics. It analyzes the microfinance market in Bolivia, the difference between projects and business plans, the importance and measurement of innovation, the impact of human capital on business outcomes, the growth of natural gas consumption in Latin America, the relationship between climate and agricultural production, and the role of knowledge and innovation in the sustainable and inclusive development of Bolivia.

  • Revista Perspectivas N° 26
    No. 26 (2010)

    This issue addresses key topics in economics, marketing, planning, management, and development. It analyzes the influence of the exchange rate on economic competitiveness, the methodological evolution of economics, consumer behavior in mobile telephony, the application of Monte Carlo simulation in queuing systems, and the importance of leadership and organizational energy. It also explores competency-based management, strategic direction, investment project planning, the impact of corporate fraud and corruption, as well as a critical evaluation of Bolivia’s anti-narcotics policy.

  • Revista Perspectivas N° 25
    No. 25 (2010)

    This issue presents essays on marketing, economics, ethics, management, strategy, demography, and development. Topics include the impact of neuromarketing on consumer decision-making, market orientation and its application in service companies, and the mixed economy as a system combining elements of capitalism and socialism. It also analyzes Bolivia’s trade balance in 2009, the construction of a professional ethical model, industrial safety as a competitiveness factor, and the role of human resources in business mergers. Additionally, it discusses organizational strategies, R&D project management, decision-making through mathematical models, the reproductive behavior of Bolivian women, and the impact of microenterprises on economic development.

  • Revista Perspectivas N° 24
    No. 24 (2009)

    This issue presents essays on economics, marketing, projects, management, and public policies. Topics include global economic transformation, the impact of paradigms on economic policy, and financial transparency in public entities. It also analyzes Bolivia’s challenge in natural gas production and export, organizational commitment in the business sector, and auditory marketing as a tool to influence consumers. Other essays explore the importance of the internet in commercial management, project planning and management, organizational structure, and the role of executives. Additionally, ethics and the fight against corruption in both the public and private sectors are discussed, along with fraud detection in financial audits.

  • Revista Perspectivas N° 23
    No. 23 (2009)

    This edition brings together essays on economics, finance, management, and marketing. It analyzes economic models and their impact on development, growth, and polarization in Bolivia, global warming and biofuels, as well as strategic financial management. It also examines efficiency wages and their effect on the labor market, the Balanced Scorecard as a business planning tool, the educational context in Sacaba, systemic thinking in organizational management, and the evolution of human resource management. Finally, it explores urban marketing strategies and the application of internal marketing in companies.

  • Revista Perspectivas N° 22
    No. 22 (2008)

    This edition brings together essays on economics, marketing, and finance. It covers topics such as the evolution of methodology in economic sciences, the impact of Andean agriculture on humanity, inequality in access to healthcare services in Bolivia, and the importance of the hydrocarbon sector in the national economy. It also analyzes the economic and social implications of migration, the role of internal marketing in business management, and the modernization of financial information with the implementation of IFRS.

  • Revista Perspectivas N° 21
    No. 21 (2008)

    This edition includes articles on economics, marketing, finance, and human resources. It covers topics such as the integration of environmental statistics into national accounts, the resurgence of modern inflation, and the debate between the Welfare State and the Populist State. It also analyzes Bolivia’s oil sector, the competitive integration of the national economy, nationality in the Constitution, synergy in business mergers, working capital management, and negotiation strategies in the labor and business sectors.

  • Revista Perspectivas N° 20
    No. 20 (2007)

    This edition includes articles on human resources, management, marketing, higher education, accounting, and economics. It addresses the importance of planning in organizations, the relationship between information and personnel selection processes, and the impact of work-related stress on business performance. It also analyzes marketing strategies such as auditing and positioning, as well as methodologies applied to teaching business sciences. In the accounting field, it discusses the treatment of intangibles in financial reporting. Finally, economic topics such as the state's recovery of hydrocarbons and the behavior of inflation in Bolivia are examined.

  • Revista Perspectivas N° 19
    No. 19 (2007)

    This edition presents ten articles covering various academic and business topics. It analyzes the university's objectives in theoretical, practical, and cultural teaching, as well as the evolution of learning assessment models. It also discusses technological innovation beyond the technical field and the relationship between quantum physics and management. Key aspects of business policy, the evolution of the Balanced Scorecard, and the application of innovative tools in human resource management are examined. Additionally, the importance of teamwork is highlighted, concepts of structuralism and neostructuralism are reviewed, and the analysis of public policies is supported as a combination of art and science.

  • Revista Perspectivas N° 18
    No. 18 (2006)

    This edition brings together research and academic reflections from professors and professionals in various areas of economic and business sciences. It covers topics such as the evolution of economic thought and its methodology, the historical development of marketing, and a methodology for projecting demand and supply in market studies. It also analyzes economic instruments to control externalities, the importance of understanding a product beyond its physical characteristics, and the strategic role of information systems in business management. Additionally, it reflects on the comprehensive education of students in their professional training and the relevance of mental health in work and personal life.

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