No. 48 (2021): Revista Perspectivas N° 48

This issue offers key research in the areas of economics, marketing, behavioral finance, and entrepreneurship. The first article explores the determinants of unemployment in Ecuador, highlighting the influence of the manufacturing sector, the terms of trade index, capital accumulation, and economic growth on the unemployment rate. The second analysis focuses on the mobile phone industry in Cochabamba, evaluating the impact of service quality and customer satisfaction on brand loyalty. The third article examines the effect of Bolivia’s per capita economic growth on inequality and poverty between 1989 and 2019, demonstrating a negative relationship between GDP per capita and poverty. The fourth study, based on behavioral finance, reveals the overvaluation of Tesla’s stock, emphasizing investor biases and their reaction to news. Finally, the fifth article addresses the success and failure factors of women-led dairy farming ventures in Batallas, analyzing indicators such as educational level, access to technology, and risk-taking attitude. These articles provide valuable insights for professionals and academics across various economic and business disciplines.