No. 18 (2006): Revista Perspectivas N° 18

This edition brings together research and academic reflections from professors and professionals in various areas of economic and business sciences. It covers topics such as the evolution of economic thought and its methodology, the historical development of marketing, and a methodology for projecting demand and supply in market studies. It also analyzes economic instruments to control externalities, the importance of understanding a product beyond its physical characteristics, and the strategic role of information systems in business management. Additionally, it reflects on the comprehensive education of students in their professional training and the relevance of mental health in work and personal life.