No. 43 (2019): Revista Perspectivas N° 43

This issue presents relevant research in economics, entrepreneurship, marketing, and strategic management. It addresses the importance of academic research in Latin America, the impact of socioeconomic factors on alcohol expenditure, and the determinants of brand loyalty in mobile telecommunications. Additionally, it analyzes failure in social enterprises in Mexico, proposing a validated measurement model, and reviews the evolution of strategic management, highlighting key approaches in business decision-making.