No. 38 (2016): Revista Perspectivas N° 38

This issue features highly relevant articles in economic and business sciences, focusing on areas such as marketing, human resources, finance, economic sociology, and pension systems. It begins with a study on the Brand Equity of the Murano brand in the Cochabamba construction market, using the Brand Resonance model to assess its performance and propose improvements. Next, it analyzes workplace harassment, a growing psychosocial risk in organizations, and its devastating consequences for both victims and companies. A comparative analysis of mutual fund performance in Bolivia and other countries in the region is also presented, along with a proposal for an automated model for portfolio structuring. Subsequently, the role of the Bolivian state in the economic sphere is examined, comparing its functioning with that of other countries in the region. Finally, the occupational pension plan system in Mexico is investigated, exploring its relevance and the challenges faced in its design.